John Hancock
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Baby boomers are heading toward retirement age in growing numbers. At the same time, medical advances are extending life expectancy. This means the demand for long term care services is likely to grow significantly. And with costs for these services rising with inflation, long term care insurance (LTCI) will increasingly be seen as a key component of any comprehensive financial plan.
As a leader in LTCI, John Hancock recognizes the importance of raising consumer awareness and increasing the level of understanding about the realities of long term care. We also want people to understand how LTCI can help them protect their wealth, preserve their independence, and provide the quality of life they want for themselves and their families.
In order to gain a deeper understanding of the public’s perception and understanding of LTCI, we conducted extensive research, surveying both producers and consumers. The findings compelled us to take a more personal, educational, and needs-based approach in our marketing materials. And they do just that. They support the sale of John Hancock’s flagship LTCI products, as well as convey clear and powerful messages about the importance and benefits of LTCI. We hope you find them useful in your efforts to reach out to clients and ultimately increase your LTCI sales.
Call the LTCForAgents hotline at 1-800-786-5566 Ext. 4 for more information.
